Gustav
the Elf
A story about dreams

I was honored when John asked me to build his website. We’d known each other for many years and we both recognized in each other the change and progress. We had both come a long way.

An idea, for a start.
Once, during a storm, John had to entertain the tourists who were traveling with him. Knowing Iceland’s history and geography so well, he said Gustav the Elf was watching. Little did he know that his fictional character would have such an impact.



Gustav, John’s fictional character, became an entity. And from entity, he became real.
Being different
In Iceland’s saturated tourism market, only the ones with different ideas thrive. In that sense, John chose a different business model – and a different way of presenting it, too.
“Believe your dream – visit Iceland!”







What John asked for:
Simple website, plugin free
Red and Blue as the Icelandic Flag
Showcase Multi-day Tours in the Summer and Winter
Integrate the Partner Tours Marketplace
For now, I wait for John to set up his booking system – then I’ll finish the design and integrate the booking system onto the website. See you soon!