Content is King.
And you ask - "What does that mean?"
Content is King.
And you ask - "What does that mean?"
How will people find your website?
The right answer is... Content!
Content is used by search engines to redirect the right audience to your website. When people search for a specific target keyword on the search engines your then site will come up. For example, if you plan on selling Strawberries, your website should talk about Strawberries.
Good Content
The 5 golden rules
Quality
Rule number one is obviously Content Quality. There are a lot of other factors that count, but content quality is at the top of the list. It includes the readability, formatting and, last but not least, good grammar.
Keyword Density
Keyword Density is also important for SEO. It will help the search engines understand what your website talking about. For example, if you’re talking about content, it’s important that the word content show up a considerable amount of times.
Readability
How easy the content is to the eye is also taken into account. Readability is side to side with Content Quality. Using complicated words is a no-go. Your content needs to be enjoyable.
Originality
While duplicating pages might hurt your SEO, creating new, fresh, engaging and original content will help skyrocket your ranking on Google and other search engines such as Bing or Yahoo!.
Relevance
Top-notch SEO.
Top-notch SEO.
But what is SEO after all?
SEO is an abbreviation for Search Engine Optimization.
The process of improving your website ranking and online visibility in order to drive more traffic to your website is called Search Engine Optimization – or, in short, SEO.
In order for your website to show to the correct audience, its message needs to be clear. But, when talking SEO, there are some other rules an best practices to be taken into account. Keep reading to know more.
Some of
SEO and Content Best Practices
Backlinks
A backlink is, basically, a link from one website to another. The aim is to have your website referenced by reputable websites. This will not only make your website more popular as it will make it look more respectable and trustworthy. Building backlinks is also an important marketing strategy.
Site Speed
One of Google’s criteria to evaluate is its speed. The general assumption is that faster websites have a higher customer retention and a smaller bounce rate. Faster websites are more likely to rank on Google when compared to sites that perform poorlier.
XML Sitemaps
The best way for an efficient crawling by the search engines is to provide them with your own updated sitemaps. This way the search engines will know exactly where to search an what to look for. Better searches, happier customers, best results.
Keyword Research
Do you know your competition? What are the keywords they rank for? The better you know your market, your competitors and your customers, the better your strategy will be.
URLs, Titles and Metadata
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